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This comprehensive guide covers the CDACC Craft Certificate in Sales and Marketing course offered in Kenya. Students will find detailed information about course structure, subjects covered, and career opportunities available after completion of this practical sales and marketing qualification.
General introduction to the course
Module I
- Book-Keeping and Accounts
- Life Skills
- Entrepreneurship
- Business Management and Administration
- International Business Communications
- Communication
- Consumer Behaviour
- Economics
- Information Communication Technology (Theory)
- Information Communication Technology (Practical)
- Introduction to Law
- Marketing Communication
- Principles and Practice of Marketing
- Principles and Practice of Selling
Module II
- Sales and Marketing
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can i kindly get notes on introduction to law , consumer behaviour and marketing communication