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This comprehensive guide covers everything you need to know about pursuing a Diploma in Sales and Marketing through KNEC in Kenya. You’ll find detailed information about course modules, career opportunities, admission requirements, and practical study tips to help you excel in this dynamic field that combines business strategy with customer relationship skills.
General introduction to the course
Module I
- Communications
- Principles and Practice of Selling
- Principles and Practice of Marketing
- Economics
- Information and Communication Technology(ICT)
- ICT Practical
- Occupational Safety & Precautions
- Entrepreneurship Education
- Business Communication
- Life Skills
Module II
- Sales Management
- Legal Aspects in Sales and Marketing
- Quantitative Methods
- Public Relations
- Marketing Management
Module III
- International Marketing
- Principles and Practice of Management
- Financial Aspects of Marketing
- Strategic Planning in Sales and Marketing
- Marketing Research
- Marketing Planning
- Project
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