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Welcome to your complete study resource for the Diploma in Sales and Marketing program offered by Kenyan institutions. This page provides well-structured study notes covering all three modules of the curriculum to help you excel in your examinations and practical applications.
Module I
- Communications
- Principles and Practice of Selling
- Principles and Practice of Marketing
- Economics
- Information and Communication Technology (ICT)
- ICT Practical
- Occupational Safety & Precautions
- Entrepreneurship Education
- Business Communication
- Life Skills
Module II
- Sales Management
- Legal Aspects in Sales and Marketing
- Quantitative Methods
- Public Relations
- Marketing Management
Module III
- International Marketing
- Principles and Practice of Management
- Financial Aspects of Marketing
- Strategic Planning in Sales and Marketing
- Marketing Research
- Marketing Planning
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